Trends in Global Luxury Travel Industry and Greece for 2019
We’re at the end of 2018 and we can see main luxury travel trends like authentic experiences and travelers going to colder destinations happening. Unique experiences can be quite a general and subjective term, so in this post, we go a little deeper to see what kinds of experiences luxury travelers prefer for this year and beyond.
Let the travelers experience their personalized travel services!
Back in the day, the joy of booking travel through agencies and companies is sitting back and letting the agents do all the work for you. Packaged travel was quite appealing in the past not because people were busier, but access to flight, hotel, and tour deals were exclusive to registered travel agents. Because of this, it was considered a real luxury to have someone arrange all aspects of your travel for you. Flights booked, seats and meals pre-selected for you, hotels and tours organized. All you needed to do is quite literally show up at the airport.
Decades later, travelers and consumers now have all relevant (and non-relevant) travel information at their fingertips. Booking engines, travel reviews, social media, flight, and hotel comparison sites have all made travel agents out of consumers. Luxury travel agents know that luxury travelers these days do not just rely on them to make recommendations and book travel. Luxury travelers are now also armed with a plethora of information and preferences about their destinations.
So, which is the key to travel innovation?
As it is all about personal and exclusive experiences these days, travelers want to still be in control of how they book their travel. Luxury hotels now offer guests the option to not just choose their preferred room type, but the ability to customize their stay in the most personal way. Hotels like Nana Princess or Daios Cove in Crete, Greece allow their guests to choose details such as pillow type, the music they want to be played when they walk in, and even the type of flowers they want in the room.
This is especially helpful for hotels as it allows guests to feel that their stay unique, specially tailored for them, and more importantly, different from all the other guests staying in the same hotel.
Packages are not attractive anymore as this means a cookie cutter product for everybody. Brands are therefore encouraged to deconstruct their products. Travelers enjoy ‘tailor-fitting’ their preferences before travel and are happy to pay little extras in order to give their travel experience an element of exclusivity.
Is Greece a proper country for such a luxury trend? The answer is YES!
Over the past decades, movies have played a significant role in influencing people in many aspects of their lives, travel included. So movie or film tours have become quite popular over the years. The Croatian city of Dubrovnik, for instance, has seen its popularity soar since HBO launched Game of Thrones in 2011.
The Hobbiton Movie Set Tours in North Island in New Zealand has given the country a surge in tourism due to it being the set location for Lord of the Rings.
But luxury being what it is, people are drawn more to what is not too apparent, not just for the sheer exclusivity of it, but perhaps the novelty or nostalgia.
Way before movies and film, books were people’s source of entertainment and education. And it seems that literary trips are one of 2018’s travel trends.
In the light of this reality, Greece with its over-famed islands like Crete, Santorini, Mykonos and many others, is something much more than just attractive destinations. Perhaps, the lights of Hollywood have not touch Greece to a great extent, but there are a plethora of reasons to travel to Greece. Not to mention that this country with melting sunsets is the proper place where bespoke services can be conducted!
Luxury travel lifestyle can be nourished even more without any limits. Consequently, the discerning travelers can find their Greek heavens fully personalized to their expectations!